The Petfran brand was created for a new entrant into the highly competitive market for hobbyist aquaria supplies.

The name is a contraction of “pet friend” for easy recall, enclosed in a speech bubble to symbolise communication between pets and owners.

The main colour is a mix of red and blue. The hue stands apart from the usual blue themes and gives the brand room to grow into other pet-related channels.

We helped to rationalise the product ranges and oversaw the consistent application of colour codes, illustrations, trademarks and typography. The result is a lively and refreshing brand that exudes professionalism and attention to details.

It takes two hands to clap. If you like what you see and are interested in working together with us, let’s chat.