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GET IN TOUCHMass Production
Mass Production is a collection of 17 images shot by award-winning architectural and landscape photographer Darren Soh over a period of 4 years.
Featuring images of grandeur and sheer scale, the title “Mass Production” speaks not only to the size of the buildings that Darren shoots, but is also a reference to their purpose – to house the masses.
We designed a 4-layer cover to symbolise what architect Shin Takamatsu (himself a designer of grand structures) describes as the function of buildings – to protect its inhabitants. The structural quality of the cover also echoes Darren’s personal aim of making these images to preserve and immortalise the memory of these buildings when they are no longer around.
The treatment of the letters was a deliberate attempt to evoke the industrial and mechanical nature of Darren’s images.
