YKK Brochure

‘Bridging People Across Cultures’ is the name of a branding brochure that &Larry created for the YKK Group, the world’s largest manufacturer of zippers and fasteners. Beyond the basic functionality of YKK’s most famous product – the zipper — the concept delves deeper into the way it facilitates the intermingling of different cultures and peoples through the highly personal medium of clothing, fashion and design.

This theme of connectivity is enhanced by the use of line drawings linked by a zipper motif throughout the brochure, to illustrate iconic landmarks from key cities where YKK subsidiaries operate.