XTRA – Website

Commissioned to enhance the digital experience for XTRA’s customers, our response was to further deepen the brand’s status as an active advocator of good design.

To increase traffic, online sales and encourage visitor returns, Gazette – XTRA’s new online magazine – was launched, with articles linking back to products available for sale within the e-Shop.

To address the growing number of products in XTRA’s Retail and Contract categories, dynamic search capabilities and a robust filtration system within the catalogues were developed.