We were tasked by Wacoal Singapore to take creative control of their seasonal campaign visuals to elevate brand perception to an optimal level. We took on the challenge by applying judicious art direction, styling and re-introducing the original Japanese tagline below the brandmark. This last act is a subtle reminder of the brand’s standing as a high quality Japanese label.

The campaign was launched in various OOH media platforms islandwide, generating buzz and anticipation in the seasonal campaign and product range. The campaign successfully converted the increased awareness of Wacoal into actual sales, with certain featured product ranges being sold out in two weeks.