Tricom, an event management agency specialising in B2B events, was formed in 2006 by three friends. &Larry was commissioned to rebrand the company, giving it an image of new confidence and solid ethos that would resonate with its clientele comprising MNCs, blue-chip organisations and government bodies.

Three pillars incorporated into the letters “TRI” in the logo symbolise both strength and stability. The brand tagline “Make Eventful Work” was developed to express the company’s methodology of achieving the perfect synergy of logic and creativity.

The colour palette was updated, retaining the original grey and dark blue while injecting fresh energy with the introduction of orange and rose-gold. The overall effect is elegant, mature, classic, intelligent and timeless.

Inspired by the act of filing work documents, the simple yet unusual website navigation reflects the discipline and systematic way in which how Tricom works.