For Takashimaya Shopping Centre’s branding campaign in 2013, we paired the mall’s resident brands and the musical instruments from the Singapore Symphony Orchestra’s ensemble.
Titled “Perfect Harmony”, the campaign is a simple and effective celebration of visual harmony between Takashimaya’s stable of luxury goods and the well-worn instruments played by the principal musicians of the orchestra. On a secondary level, we wanted to unify and convey the shared values between Takashimaya, its brands and SSO’s professional musicians – a discerning eye for impeccable craft and the continuous strive for perfection.