Takashimaya Perfect Harmony

For Takashimaya Shopping Centre’s branding campaign in 2013, we paired the mall’s resident brands and the musical instruments from the Singapore Symphony Orchestra’s ensemble.

Titled “Perfect Harmony”, the campaign is a simple and effective celebration of visual harmony between Takashimaya’s stable of luxury goods and the well-worn instruments played by the principal musicians of the orchestra. On a secondary level, we wanted to unify and convey the shared values between Takashimaya, its brands and SSO’s professional musicians – a discerning eye for impeccable craft and the continuous strive for perfection.