Takashimaya Heritage

For the third installation in a highly acclaimed series of branding campaigns for Takashimaya Shopping Centre, we focused on celebrating the rich heritage of the mall’s resident brands.

Impeccable pedigrees aside, the luxury labels featured are also famed for their legendary addresses where it all began. Befittingly, an international team was assembled for the photo shoot spanning three fashion capitals – Paris, Rome and New York City.

The key message, that both Takashimaya and these historical streets are befitting homes for such illustrious brands, was suitably pitched at the intended audience – a discerning group of astute and well travelled customers.