We were asked to create the identity for a lighting design and consultancy firm.

Avoiding overtly mechanical connotations, we focused on the designer’s thinking process. A semi-colon mark is incorporated into the letter “H” to denote a “deliberate pause” in considering all aspects of a project before a solution is proposed.

One can also interpret the lower part of the semi-colon as an actual switch, or as a doorway to possibilities.

The folder is designed to be self-contained and formed from a single scored sheet of heavy white card. Slots were pre-cut to allow the inclusion of a name card and CD-ROM along with standard documents.