Sincere Fine Watches – A. Lange & Söhne

Our latest effort to showcase Sincere Fine Watches as ‘Where the Brightest Gather’ turns the spotlight on ‘100 Masterpieces’ by A. Lange & Söhne at its Takashimaya S.C. store from 12 to 25 Oct 2017. Personified as ‘The Precisionist’ for its German craftsmanship and immaculate aesthetics, the store façade takes on an appropriately spare and elegant design, focusing the attention of passers-by on the manufacture’s history and the signature elements that go into its celebrated timepieces.