A new legwear fashion label established in 2012, Plush designs and manufactures socks and leggings for those who share its belief that legwear need not be plain and boring.

Playing on the word “sole” to mean “soul”, we came up with the tagline “Express Your Sole” to encourage customers to choose their legwear to reflect their moods and emotions.

A graphic symbol, based on the shape of cotton, a pair of socks facing each other and the letters “U” and “Y” (You and Your), was also created as a mark for the brand.