Eye Place

For this exclusive optical boutique, we embarked on a re-branding exercise with a new brandmark that stylises the optical workings of the human eye.

The play of light and tactile feedback is functional beyond mere aesthetics: if you can’t make out the logo, it’s time to have your eyes checked.

Seeing beyond convention, we designed the boutique’s EyeBag in the form of takeaway lunch bags to convey the message that spectacles are as essential as our daily meals.

The boutique’s new address is set in big type to literally “grab as many eyeballs as possible” and ensure visibility from a distance.