DH—S Security Vehicle Solutions is a specialist security, vehicle advisory and training company focused on the civilian armoured vehicle market.
With its name formed by the initials of the founder, Douglas Hornell-Scott, it was only fitting to brand DH–S as a steward of safety; a human bridge and engaging link between the clients and business. The typographic lock-up for the logo is visually representative of a gear stick, and also encapsulates the DH—S story – Danger is ever present upon Humans, hence a need to shift towards Safety. The company’s tagline, “Safety Engaged”, was thus developed.
We further leveraged the concept by using the logo’s typographic stack to devise a unique navigational and narrative system for the website.