Today at Apple with &Larry

We were honoured to be invited by Apple Singapore to be part of a special series of Design Lab sessions organised in conjunction with DesignSingapore Council and the President’s Design Award. The session on 4th May was fully booked and we had a great time both sharing our creative process for building a great brand, and guiding participants in a hands-on exercise to reframe the basis for their own brands. The session closed with a case study of Tong Heng, one of our recently completed projects, showing the importance of understanding the soul of a brand in order to craft an authentic and successful identity.