Takashimaya – The New Level 3

The New Level 3 at Takashimaya heralded the inclusion of 18 new brands on the third floor of Takashimaya. The shops range from apparel and accessories, to dining options.

We designed a series of press collaterals for the press launch event. Among our key considerations were paying homage to Takashimaya’s heritage, while also relying a sense of beauty, prestige and timelessness.

Holding true to the mall’s Japanese heritage, we collaborated with Japanese illustrator Yoco Nagamiya, who is well-known for her elegant fashion illustrations. These were supplemented with the use of gold foil and gild finishings for a hint of sophistication and luxuriousness.

A tint of red is present throughout all the collaterals, as a subtle connection back to the signature colour that Takashimaya is known for. 

The press invite was well-received and generated great interest in The New Level 3; many attendees were intrigued and greatly looked forward to attending the launch event.

It takes two hands to clap. If you like what you see and are interested in working together with us, let’s chat.