Supermama – Rein-carnation

In celebration of Singapore’s golden jubilee, we were invited by Supermama, along with 49 other designers, to participate in Little Red Dot – a reinterpretation of archival materials from the National Archives of Singapore. Tasked to respond visually to content from the archives, each design would then be glazed internally within a spherical handcrafted porcelain vessel.

We were presented with a video grab of a traditional coffee shop, circa 1960s. In it was an elderly man (in striped pajamas, no less) brewing coffee amidst rows of the iconic Carnation Evaporated Milk tin cans.

Kopi-C (coffee with evaporated milk) is a favourite for many. As the go-to brand used by traditional coffee shops in Singapore, Carnation’s distinctive red-and-white tin cans form a crucial component of the visual landscape in such establishments. As a tribute to the drink and the kopitiam culture, we took the opportunity to immortalise the Carnation can as a tangible gallery piece, elevating Kopi-C to its deserved status as the best beverage in Singapore.

It takes two hands to clap. If you like what you see and are interested in working together with us, let’s chat.