Sorciage AW2012

With a name inspired by the French words “sans souci”, meaning “carefree age”, Sorciage – a subsidiary lingerie line under the Wacoal label – needed to redefine its target audience and consequently its brand and art direction.

We moved to depart from previous campaigns where the Sorciage lady was portrayed as a cute, doll-like, role-playing character. By our definition, the new Sorciage lady is a true-to-her-heart, sexy and free-spirited woman who is not afraid to indulge in the occasional fantasy. We would like the audience to be intrigued into following her subsequent adventures.

It takes two hands to clap. If you like what you see and are interested in working together with us, let’s chat.