Todd Shelton is a men’s fashion label based in New Jersey, USA. The Todd Shelton man believes in discipline, honest good work, and creating order and stability.
Like a man looking at his own reflection, the mirror image within the logo reflects the brand’s inward-looking and self-aware spirit. The bold rule between suggests rigour and discipline while drawing a divide between self and others, balancing the logo as a line of symmetry. The customised “O” invites deliberate tension, representing the desire to innovate and yet stay true. The use of raw denim blue is symbolic of American workwear, paying homage to the brand’s roots.