The New Level 3 at Takashimaya heralded the inclusion of 18 new brands on the third floor of Takashimaya. The shops range from apparel and accessories, to dining options.
We designed a series of press collaterals for the press launch event. Among our key considerations were paying homage to Takashimaya’s heritage, while also relying a sense of beauty, prestige and timelessness.
Holding true to the mall’s Japanese heritage, we collaborated with Japanese illustrator Yoco Nagamiya, who is well-known for her elegant fashion illustrations. These were supplemented with the use of gold foil and gild finishings for a hint of sophistication and luxuriousness.
A tint of red is present throughout all the collaterals, as a subtle connection back to the signature colour that Takashimaya is known for.
The press invite was well-received and generated great interest in The New Level 3; many attendees were intrigued and greatly looked forward to attending the launch event.