Takashimaya Sessions

For their 16th anniversary in Singapore, we created a campaign for Takashimaya Shopping Centre to showcase seven key brand partners paired and contrasted with noted Singapore artists and personalities who shared important and essential qualities with the former.

Our goals were to reach out to a core group of customers who appreciate the values communicated, and to affirm the position of Takashimaya Shopping Centre as Singapore’s best known and loved shopping destination.

The strong visuals and intelligent writing stood out amidst a sea of youth-centred advertising and struck a chord with mature and affluent shoppers.