For the upmarket gourmet café previously known as “Toast”, we were tasked to refresh its brandmark to include its parent company’s moniker “Marmalade” as a co-branding element.
We rendered the letters for “TOAST” vertically in a custom typeface with truncated baselines, reminiscent of bread slices popping out of a toaster. Slightly rounded corners at the bottom of the letters evoke images of melted cheese on toast.
All in all, a simple and evocative design that is elegant, informal and full of visual flavour when applied across store signage, cups, bags, menu, wrappers and food tags. Bright yellow features selectively as a secondary colour to complement the décor.