iFourum

iFourum is a dedicated level of boutiques at Takashimaya Shopping Centre specialising in art-related materials, services and courses.

We built the brand concept around a core of “imagination” with each campaign visual highlighting the two different types of imagination that iFourum provides: one that can be made out of the materials sold there and another that can be bought off the shelves – creating perfect gifts either for loved ones or yourself.