GIA Annual Report 2010

For the General Insurance Association’s 2010 annual report, we decided to use the fact that it had made leaps and bounds over the past three years as the central design theme.

Three distinct chapters – The People, The Years and The Figures – were carved out in different sizes and coloured paperstock to visually depict GIA’s significant progression over the years. Bound together with exposed threadsewn binding, the result is a visually interesting and intriguing expression of an otherwise standard corporate document.