Benjamin Barker is an Australia and Singapore-based menswear label created for the discerning gentleman. With a keen focus on fit, construction and form, the brand’s eclectic palette of colours and fabrics add contemporary touches of creative detailing to oft-perceived classic threads.
The concept is a nod to the duality of a gentleman; we positioned Benjamin Barker as a man who traverses gracefully and effortlessly between contexts – the modern and the traditional, the active and the relaxed. As such, the brandmark was designed as a bold and confident wordmark, complemented with a symbol created from two stacked Bs.
The brand collaterals – clothing labels, swing tags, tie holders – are designed in a soothing palette of grey and navy, lending a suitable air of sartorial elegance and polished sophistication. As a complementary foil, the retail outlets are decked in warm hues, accented by bursts of gold.